Copywriting Magic for your Actyvate Project Pages
Elevator pitch. Checked.
Pitch Video. Checked.
Today, let’s see how we can “sexify” your project page. Yes, time to sprinkle some copywriting love on your content, with some quick and dirty tricks used by the pros.
#1. You vs. We & I
You may not like to hear this: your readers don’t care about you as much as they care about themselves.
The key here is the age-old principle of WIIFM – What’s In It For Me. So in your content, you have to make sure you use the words “you” and “your” more than “We” and “I”.
Here’s an example.
- We organized activities to show that we care about the employees and their families, and that we advocate work-life balance as much as possible. VS
- Because we know work-life balance is important to you, that’s why we organize all these activities to bring you and your family closer.
The first version (A) is usually called the “corporate lingo”, and is often referred to as cold and “exclusive” type of writing. B, however, takes the “inclusive” approach, making readers feel more accepted and warm.
#2. Pictures speak a thousand words
This is not copywriting per se, but if anytime you can use images to illustrate what you’re trying to say, do it. Pictures also make great dividers for the different sections of your content, breaking up blocks of text. Plus, depending on what type of photo you use, it can even be used to build trust and establish credibility. For example, photos of you involved in your projects are great social proofs.
#3. Infographics communicate beyond a thousand words
If pictures are powerful, think of the effect of infographics. In fact, if you design it right, you can make your whole pitch into one big infographic.
Now, why are infographics beneficial for your project?
- It’s more visually engaging than just plain old boring text.
- It’s easier to refer and recall later.
- It’s social-sharing friendly.
- Even at a quick glance, your readers will have a nice overview of your concepts and ideas.
Do check out our local startup, Piktochart, which is one of the best tools out there to create infographics.
#4. Bullet points if you’re struggling with paragraphs
If you find difficulties stringing together sentences to make into a proper paragraph, consider using bullet points. Lists trump block of text because:
- It’s easier to skim through your content and register in memory
- It’s easier to keep your content short and punchy
- You’ll make less grammatical errors too
Of course, we’re not saying to make your whole content into a long list of bullet points. It just doesn’t make sense!
#5. Spacings, Headers and Formatting Options
Boring is bad, and variety is one sure way to hook your readers’ attention. While you may not be able to change fonts and colors for your content body (unless you use images), you can use bold, italic and capitalization to sprinkle “flavor” on them.
Having “spacings” between your sentences and paragraphs are important too, because it gives good breathing space for your readers.
#6. Check your FK Score
The Flesch Kincaid (FK) readability score tells you how easy is it for readers to read and understand your content, with reference to the education grade level of US kids. Having a low score is healthy for your content, because it means even someone young can understand what you’re trying to say.
A free tool you can use for this readability test is the Readability Test by WebPageFX.com. Try to aim for a score equal or lower than 8, which means even an 8th grader (~15-16 years old) can relate and comprehend your writing.
There you have it. Six cheap and highly useful tips to “sexify” your content. Oh yes, why stop at your profile page when you can use these hacks for any of your other contents as well.