Four + Four Tools to get some free exposure for your Actyvate Project
Regardless how much you have raised for your Actyvate project, you can always benefit from more exposure. However, exposure doesn’t always come cheap, so today, let’s look at a couple of free tools to help you get some additional traction and site visits.
#1. Event sites
If you’re running offline events to promote your causes, check out these free event hosting sites. Provided that your events are free, those sites will not be charging you fees for hosting and managing the registration. The benefit of placing your events on them is to tap into their organic traffic, especially for Eventbrite.
Oh yeah, and don’t forget that these sites can also be used for online events, like summits and webinars.
#2. Ask Me Anything
AMAfeed is an exciting platform where not only will you get exposure for your projects, but you may even get paid!
Here’s how it works:
- Sign up for an AMAfeed event around you and your Actyvate project.
- You will then have one week where anyone of the platform (or even outside of it) can ask you any questions about your project, or yourself.
- Your job then is just to go in and answer those questions, which is where AMAfeed will pay you, provided the answers are good ones.
Not only will you be able to tap into AMAfeed’s organic traffic from an international audience, but you can also even compile the top questions at the end of 7 days and produce a blog post about it.
For your blogpost, while it’s great to hold it at your own site, remember that you can also tap on to free sites with amazing organic traffic like Medium, LinkedIn (Pulse) or even Facebook notes! By now you’d figured that for exposure, it’s all about leveraging on other people’s traffic.
#3. Email Marketing
If there’s one thing brilliant marketers will always tell you, is that your email list is your goldmine. Start building an email list from your existing supporters and keep them updated on a weekly basis on the progress and growth of your Actyvate project.
Both Mailchimp and Mailerlite are free for the first 1000 subscribers, and they come with beautiful templates you can use right out of the box. As a matter of fact, with Mailerlite, you can even build a simple landing page to collect emails, and it has a powerful marketing automation tool built-in. Marketing Automation basically means that you are able to trigger specific emails from being sent when certain conditions are met, for example the time of the week, or when your subscribers click (or didn’t click) on pre-defined emails.
#4. Online Communities
If they can’t come to you, go to them! That’s where you can “crash” online communities hosted at Meetup and Facebook groups. Now, it’s not about spamming them, because nobody likes a spammer. Instead, what these communities have done is to group people with similar interests together, so you can identify those that are aligned to your causes and projects. It’s like being invited to the country club where all the important people hang out.
Ask to join these communities (some of them are closed groups), and remember to create conversation and add value first. Don’t be too quick to jump right into soliciting support for your project, because that just makes you look like you’re only there for personal gain. As a matter of fact, we would recommend you only to introduce your project when others ask for an introduction. That way, you are merely being polite by answering an inquiry, and sliding in a mini pitch too!
Thought these four would have kept you busy for sure, here are a few more that we would like to mention mainly due to their high organic traffic:
- Slideshare – put your presentation slides there and you will never know who will be going through them.
- Youtube – put your project videos up here
- Twitter – Tweet your project updates because you will never know someone prominent and influential may just retweet your content
- Soundcloud – If you have recordings go interviews or even your regular podcast updates on your project, host it here
In the last email, we talked about the mindset of hustling, and these few free tools can help you do just that. Of course, don’t overwhelm yourself by spreading you and your team too thin over all these suggestions. Pick one, create a strategy around it, and commit to it for a while before jumping to the next strategy.